Jellycat Allexi Alligator Jennifer Plesa Freshly Picked conducted focus groups

Freshly Picked conducted focus groups across the US and identified what moms really want in a diaper bag: large capacity

Fragrance*

Inspired by the evolving needs of children the Pura team set to work to create the best all-around activity top… one that will work equally well for kids

A softly sweet

Bumped out side pockets

Jellycat Allexi Alligator Jennifer Plesa Freshly Picked conducted focus groupsAllexi Alligator is head chef at Gators Gap: a celebrated (and entirely meat free) diner nestled in the Louisiana marshland. Renowned for his tofu chowder and okra gumbo, Allexi gives classic Southern staples a veggie twist and takes pride in feeding just about everyone who wanders into his swamp. Even Amuseables Peanut, who, wildly off route, found himself in need of some sustenance after gator frogging across the Gap, got a warm Southern welcome.